Awkward CEO brand logo - crooked yellow tie
200+ Threads Tested • EST. 2026 Chicago • Separate from Newform

Ebooks for founders who are great at business, awkward at everything else.

No fluff. No guru. Just what actually worked growing @newformceo on Threads while being terrible at dating apps and taking 6 hours to do small problems.

Get The Bundle $39 → Instant Download
PDF + Notion • 22-28 pages each • 30-day money-back • Free updates

1. The Threads Playbook

Entry • 22 pages • Threads growth for founders
$9
  • 100 viral hooks (copy/paste)
  • 30-day content calendar for founders
  • 10 ready-to-post Threads templates
  • Profile + pinned post formula that sells
Buy $9 →
Gumroad placeholder: #buy-playbook

2. Dating While Building

Most unique • 26 pages
$17
  • What 100 swipes taught me about sales
  • DM scripts that work for clients & dating
  • Boundaries for founders working 12h days
  • 3-message rule for introverts
Buy $17 →
Placeholder: #buy-dating

3. Founder Focus Reset

Anti-burnout • 24 pages
$17
  • Anti-burnout checklist for solo founders
  • 3-hour deep work system that actually sticks
  • How to handle 6-hour small problems
  • Shutdown routine to stop working at 9pm
Buy $17 →
Placeholder: #buy-focus

What is Awkward CEO?

Awkward CEO is a separate ebook brand from Newform, built in Chicago. While Newform is a social media management agency, Awkward CEO is for founders who are great at business and awkward at everything else — dating, focus, and posting on Threads without dancing on camera.

Every ebook is built from 200+ Threads posts that were actually tested. No theory. The Threads Playbook includes the exact hooks that grew @newformceo, the 30-day calendar we use, and templates you can copy in 45 minutes.

Why buy ebooks for Threads growth?

Threads rewards replies, not production value. Text + screenshot beats video for founder content. These playbooks teach the 5 hook formulas that drive profile visits and DMs that turn into clients, without needing 10k followers.

Frequently Asked Questions

Is this separate from Newform?
Yes, 100% separate. Different domain, different brand, different email list. You can run both on same Cloud Pages account.
What format?
PDF + Notion template, instant download via Gumroad. 22-28 pages each.
Do I need a big audience?
No. These are built for 0-1000 followers. 1,000 views can = 2-4 sales with email capture.