No fluff. No guru. Just what actually worked building in public as a founder who can close a deal but can't make small talk at a dinner.
SHOP THE BUNDLE $39 →Save $4 • Instant download • PDF + Notion
1,247 founders already awkward
How @newformceo grew without dancing on camera. No trends. Just hooks that hit.
The system from 30 days of right-swiping. What dating apps taught me about sales.
Anti-burnout that actually sticks. For when small problems take 6 hours for no reason.
100 hooks + 30-day calendar + 10 templates. Everything tested in 200+ Threads — here's the full map.
Threads rewards replies, not production value. How @newformceo grew by being the awkward CEO in public.
First hour = replies > likes. Text + 1 screenshot beats video. Never put the link in the main Thread.
The bio formula: who you help + awkward truth + CTA. Plus the pinned Thread that sells while you sleep.
Small Problem Big Time, Unpopular Opinion, Awkward Confession, Behind The Screen, List With Twist.
Copy/paste, fill in the [bracket]. 20 each: Founder Reality, Unpopular Opinions, Awkward Confessions, Behind The Scenes, Growth Lessons.
Days 1–30 mapped to the hook categories, post times tested (8 AM + 6 PM CT), and the end-with-a-question rule.
Fill-in-the-blank structures, 4–6 lines each. Write a Thread in minutes, not hours.
When someone comments "link," when they save but don't buy, and the $9 → $39 bundle upsell.
(and why it's not another guru brand)
Not theory. I posted, flopped, re-wrote, re-posted. The playbook is the edit history.
Dating, networking, team 1:1s, investor small talk. If I can do it, it's in here.
Screenshots, swipe files, Notion templates. Copy, paste, ship. No mindset chapter.
Yes, 100% separate brand. Newform is the agency. Awkward CEO is the diary of the founder who runs it and is bad at small talk. Different email, different Stripe, different vibe.
Gumroad emails you a download link the second you check out — PDF + Notion link inside, also saved in your Gumroad library. No waiting, no shipping, no "your order is being prepared" theater.
Then don't pay for it. Email me within 14 days of buying and I'll refund you in full — no exit interview, and definitely no phone call. I'd avoid one too.
No. The Playbook assumes zero followers and zero system, so beginners get their first 30 days handled. If you're already posting, the hooks and DM scripts sharpen what you're doing. Awkwardness level doesn't matter.
P.S. No shipping. No inventory. Digital only. You get a link, not a box.
Free sample from the Playbook. No spam — I'm too awkward to spam. 1 email with the hooks + occasional awkward build updates. Unsubscribe in one click.
PDF + Notion • Delivered instantly